Best Practices

It has been four years since Spark launched, and a lot has changed in the web development world. We were long overdue for a new design. Learn more about the design process and tech that went into this visual upgrade.

Undoubtedly, quality is a key component in the translation space. If you are having your corporate website translated, there is no question that the quality should be top notch, right? But what is “top notch”? […]

We hear a lot these days about pleasing search engines by “writing for humans.” Writing for humans means writing sentences that are clear and whose meaning is apparent to a weary person reading your blog […]

There’s a great deal of information on creating websites for mobile – some good and some bad. As a web developer working on desktop and mobile sites, I’ve learned that there really isn’t a replacement […]

In Star Trek II: The Wrath of Khan, Mr. Spock rescues the Enterprise by sacrificing his life for the good of his shipmates. His rationale? “The needs of the many outweigh the needs of the […]

Cold-calling can generate leads, but it is inefficient and creates loads of manure. I live in a remote community outside of Austin. We are surrounded by gentleman ranches; our community is fairly vibrant, with a […]

When it comes to content management, most people think that the challenges they face are different than what any other company faces.  I have found through advising hundreds of large and small companies on how […]

Expanding your business into the global marketplace can be daunting, especially when it comes to your communications – and your website. What languages should you consider? How best should you manage your multilingual content? Will […]