Sparks from a sparkler

Get Smart About Intelligent Content: A Checklist for Change

Intelligent Content is here today. We want our content to be more relevant, fluid, personalized, consistent, and available across medium. Big Content and customer experience management are our best industry trends that are driving Intelligent Content demands.

I recently led a discussion at the Intelligent Content Conference that talked about how we as content practitioners can help our organizations adapt and drive the necessary changes to support Intelligent Content. I challenged my participants to use this framework that I outlined to start the discussion with their teams and managers.

Use the attached checklist to sit down with your team or manager and assess which items your organization has in place now. Post your results to Twitter with the hashtag #SmartChecklist and start the discussion!

Here is the slide deck, too, from my presentation at ICC 2014: